Our Mission

We offer our members a voice and a venue to facilitate positive change and the best possible care and homes for seniors, vulnerable populations, and their families. We are a community of compassionate and talented professionals and remain ‘arms length’ from government.


We are committed to excellence across the continuing care sector.


We advocate to our funders on behalf of members to ensure the proper resources are available to provide a high standard of care.


We work collaboratively with partners in the sector to ensure respect and quality of care for our residents and their families.

Open Communication

We believe in having freedom of expression and keeping people informed and connected.

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